I have pushed my colour appointments from four weeks to seven. It has already paid for itself twice over.
Root touch-up concealer
Press it along your parting and the greys are gone before you've finished your coffee. Three seconds, four shades, out with one shampoo.
One stick is about 30 uses — roughly a month of touch-ups between washes. Cosmetic colour only: it conceals, it does not treat hair loss or promote growth.
The week-three feeling
Fresh colour, good light. You catch yourself in a shop window and think — yes. That's me.
It is one centimetre of hair. It should not cost you a Saturday and £120 to feel like yourself again.
Your colour is doing exactly what you paid it to do.
A soft line of silver along the part. Nobody else has said anything. You've seen it every morning.
An appointment you didn't budget for — or another fortnight of tying it back.
Week one
Your colour is doing exactly what you paid it to do.
Week three
A soft line of silver along the part. Nobody else has said anything. You've seen it every morning.
Week five
An appointment you didn't budget for — or another fortnight of tying it back.
How it works
A pressed mineral powder on a soft dome, shaped to the curve of a parting.
Soft and radiused to the curve of a parting, so pigment goes exactly where the line is.
Milled fine and pressed so it seats onto the hair and the scalp beneath, not on top as dust.
No peroxide, no ammonia. It rinses away with your next shampoo and leaves nothing behind.
Three seconds, three taps
Tap the dome straight down onto the parting. Press once, don't rub. Then nothing: no drying, no setting, no brush to wash.
Compare
| Salon touch-up | Root spray | Powder compact | PARTLINE | |
|---|---|---|---|---|
| Time | Half a Saturday | 2 min + drying | 3–4 min with a brush | 3 seconds |
| Survives rain | It's dye | Not reliably | No | Yes, all day |
| Washes out | No | Yes | Yes | One shampoo |
| Damage | Lift and deposit | Alcohol, drying | None | None |
Real women, real partings
I have pushed my colour appointments from four weeks to seven. It has already paid for itself twice over.
I used a spray for years and it always caught the light. This looks like hair.
Black hair shows regrowth two days after it starts. Three taps and I stop thinking about it.
I only wanted the harsh line where my colour stops softened. That is exactly what it does.
Three seconds is not marketing. I do it one-handed while the kettle boils.
I ordered Light Brown first and it was too deep against my blonde. Blonde is spot on.
Postpartum hairline. The contrast between scalp and hair is what you see in photos, and that is gone.
A wedding, a marquee in August and a two hour drive home. Still perfect at midnight.
I am photographed for work constantly. Powder compacts flashed back white every time. This one does not.
Moving the delivery is one tap. Roots do not run to a monthly calendar and neither should the box.
If it isn't for you, tell us within 60 days and we refund you — you don't need to post a used product back to us.
Questions
Take the deeper of the two you are torn between — regrowth sits in the shadow of the parting, so the lighter option reads dusty in daylight. If it still is not right, you are covered by the 60-day money-back guarantee.
It is pressed into the hair by the dome rather than sitting loose on top, so ordinary contact holds. It lifts with water and shampoo.
Completely, in one shampoo. No peroxide, no ammonia, nothing deposits into the hair itself.
Yes. Colouring the scalp under sparse hair reduces the contrast that reads as thin. It is a cosmetic effect only — it conceals, it does not treat hair loss.
Yes. It sits on the strand rather than going into it, so it will not lift your colour or interfere with your next appointment.
One centimetre
Four shades, three seconds, sixty days to change your mind.
Shop the concealer