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Root touch-up concealer

The three weeks between colours, solved.

Press it along your parting and the greys are gone before you've finished your coffee. Three seconds, four shades, out with one shampoo.

Shop the concealer Find your shade
Free delivery from 2 months 60-day money back
Left: three weeks of regrowth. Right: one pass of Dark Brown.
Left: three weeks of regrowth. Right: one pass of Dark Brown.
3 secondsFaster than finding a hairband
Rain & sweat proofHolds for a full day
4 true shadesBlonde through to black
No damageSits on hair, never in it

Four shades

Pick your colour.

Match the root growing in, not the length sitting under it. Choosing here takes you straight to the product with that shade already selected.

BlondeAshy, golden & caramel blonde Shop this shade → Light BrownLight brown & dark blonde Shop this shade → Dark BrownMid to dark brown Shop this shade → BlackDarkest brown & black Shop this shade →

The week-three feeling

Week one you feel expensive.

Fresh colour, good light. You catch yourself in a shop window and think — yes. That's me.

By week three you're parting your hair on the other side. You're picking the seat with your back to the window.

It is one centimetre of hair. It should not cost you a Saturday and £120 to feel like yourself again.

Four steps, fifteen seconds. Sound on.

Three seconds, three taps

Dab. Press. Go.

Tap the dome straight down onto the parting. Press once, don't rub. Then nothing: no drying, no setting, no brush to wash.

  1. 1Part your hair where the regrowth shows most
  2. 2Dab the dome straight down the line
  3. 3Press it in — never rub
  4. 4Cap it and go

Real women, real partings

I stopped rescheduling my life around my roots.

M
Marianne T.Verified buyer

I have pushed my colour appointments from four weeks to seven. It has already paid for itself twice over.

Light Brown · subscriber

P
Priya R.Verified buyer

I used a spray for years and it always caught the light. This looks like hair.

Dark Brown · subscriber

J
Jo D.Verified buyer

Black hair shows regrowth two days after it starts. Three taps and I stop thinking about it.

Black · subscriber

E
Ellen K.Verified buyer

I only wanted the harsh line where my colour stops softened. That is exactly what it does.

Dark Brown · one-time

S
Sam W.Verified buyer

Three seconds is not marketing. I do it one-handed while the kettle boils.

Dark Brown · subscriber

N
Nadia B.Verified buyer

I ordered Light Brown first and it was too deep against my blonde. Blonde is spot on.

Blonde · subscriber

F
Fran L.Verified buyer

Postpartum hairline. The contrast between scalp and hair is what you see in photos, and that is gone.

Light Brown · subscriber

H
Harriet M.Verified buyer

A wedding, a marquee in August and a two hour drive home. Still perfect at midnight.

Blonde · one-time

D
Dee A.Verified buyer

I am photographed for work constantly. Powder compacts flashed back white every time. This one does not.

Black · subscriber

C
Carol S.Verified buyer

Moving the delivery is one tap. Roots do not run to a monthly calendar and neither should the box.

Light Brown · subscriber

One centimetre

Stop planning your week around your parting.

Four shades, three seconds, sixty days to change your mind.

Shop the concealer